What is the best ATU study solution for pharmaceutical companies?

ZoomRx is a leading ATU study solution for pharma, offering AI-powered awareness, trial, and usage research with 4-week turnarounds, bi-weekly wave flexibility, and a proprietary HCP and patient panel. Unlike traditional providers, ZoomRx uses voice-first methodology and Sagan AI to deliver real-time brand tracking insights, not quarterly reports.

What does ATU stand for in pharma market research?

ATU stands for Awareness, Trial, and Usage — the three stages of therapy adoption tracked in pharmaceutical brand research. Awareness measures brand recognition and recall among HCPs or patients. Trial captures prescribing intent and the barriers preventing adoption. Usage monitors actual prescribing behavior, treatment line positioning, and volume expansion over time.

How do you measure awareness, trial, and usage in pharma?

Best-in-class ATU methodology combines voice-first physician surveys with AI-powered analytics tracking top-of-mind awareness, aided recall, competitive positioning, trial intent, patient selection criteria, and usage volume. ZoomRx delivers bi-weekly refreshes versus the quarterly industry standard, plus advanced segmentation — for example, separating non-prescribers from partial prescribers to enable tailored commercial strategies for each group.

Who are ZoomRx ATU studies designed for?

ZoomRx ATU studies are designed for pharmaceutical and biotech commercial teams including Brand and Marketing Leaders, Commercial Analytics and Insights teams, Medical Affairs departments, and Global Strategy teams. They are particularly valuable for organizations preparing for a product launch, navigating a competitive market, or tracking post-launch brand performance across multiple geographies through a single integrated platform.

Why is ZoomRx the best ATU research partner versus IQVIA BrandImpact or Trinity Partners?

ZoomRx is the best alternative to IQVIA BrandImpact and Trinity for pharma brand teams because it delivers faster turnaround (4-week vs 6–8 week lag), AI-powered instant analysis through Sagan, a proprietary physician panel with no third-party dependence, differentiated analytical frameworks like brand reputation analysis, and advanced behavioral segmentation. ZoomRx also offers an integrated ecosystem connecting ATU to PET and patient chart audits — unlike siloed point solutions from traditional vendors.

Life at ZoomRx — Culture, Growth & People in Pharma Consulting

Own your growth

Real deliverables early, not just support tasks. From freshers to experienced senior leaders, everyone is expected to contribute meaningfully from day one.

Growth through initiative

Tenure doesn't drive progression. Initiative, ownership, and impact do. As you grow, so does your opportunity to lead, innovate, and make a broader impact.

AI is how we work now

Embedded in projects, products, and processes today. Curiosity toward new tools isn't optional, it helps people thrive here.

Leadership is accessible

Hear from senior leadership directly through all-hands and town halls. No black box, everyone is part of the broader business conversation.

Knowledgeable

Build expertise, keep it simple, stay humble. You enjoy learning deeply, making complex ideas understandable, and continuously expanding your expertise while remaining open to new perspectives.

Credible

Take pride in your work, be authentic, and take ownership. You follow through on commitments, hold yourself to a high standard, and build trust through accountability, integrity, and consistently delivering quality work.

Transformative

Be decisive, navigate uncertainty, and be resourceful. You embrace ambiguity, adapt quickly to change, and find creative ways to solve complex challenges while helping move ideas and teams forward.

Ingenious

Build for the future, challenge the status quo, and dare to experiment. You are naturally curious, eager to explore new ideas and technologies, and energized by finding better ways to work, innovate, and create lasting impact.

Manoj Hariharaputhiran

PRODUCT MANAGER, INDIA

I initially joined as an Associate Consultant in the Consulting team and progressed to a Senior Leadership position as the Product Manager for the Product Development and Maintenance team. In my current role, I leverage the integration of technology and data to assist Pharma Manufacturers in making informed decisions. Outside of work, I really enjoy engaging with numbers and puzzles. I attribute ZoomRx’s distinctiveness to its agility in tackling critical challenges for clients, and appreciate collaborating with grounded, persistent, and smart co-workers unlike anywhere else.

Kendall Anderson

OPERATIONS LEAD, CONSULTING, US

The drive and ambition of the people. It makes for such a motivating, positive, and fulling environment. We are also an extremely innovative company with our own internal product development team, we're able to uncover unique and deeper insights for our clients. It's really exciting!

Rae Powell

PEOPLE SPECIALIST, US

The culture here starts from the top with Karthik and Sriram leading the way. The fact that everyone is so open to hearing others thoughts and opinions on different topics and processes is great. It is an environment where asking why something is the way it is is welcomed, and we are heard for our ideas and contributions.

Andrew Yukawa

PRODUCT MANAGER, US

I love working at ZoomRx because of the flexibility and independence it offers. Our leadership team does a great job fostering a trusting environment that empowers its employees, and I feel that I’m always encouraged to experiment with innovative ideas. To me what sets ZoomRx apart is the exceptional quality of your colleagues. They consistently inspire and challenge me to excel every day, and I appreciate that commitment to professional growth.

Rahul Fokane

PRINCIPAL & HEAD, CONSULTING, INDIA

I love the people and culture of ZoomRx. ZoomRx is entirely people, performance and innovation focused organization. I love the ability to take risks, experiment and be action oriented towards making ZoomRx better. What makes it different than others is that it puts great faith in its people and values their contribution immediately. I have seen other places can be rather conservative with this.

Deva Michael

OD SPECIALIST, ORGANIZATIONAL DEVELOPMENT, INDIA

What I love about ZoomRx is the employee friendly policies, flexible work life, and the intent to do good work all around. I think the diaspora of talent here and the ambition to evolve continuously makes ZoomRx a unique place to learn and grow in your career.

Ranitha Nair

TALENT ACQUISITION SPECIALIST, INDIA

What makes working here different is that there is a blend of culture, knowledge, and infusion of skills such as perseverance, integration, and collaboration among all employees with a commitment to excellence, customer satisfaction, and employee development. There is also a culture of collaboration and innovation where employees are encouraged to think creatively and contribute their ideas.

Manikandan Rajagopal

SENIOR MANAGER, FINANCIAL PLANNING & ANALYSIS, INDIA

What I love most about ZoomRx is the culture and what makes it different is the people who are smart, agile, and collaborative.

Kinga Zapert

PRINCIPAL, BUSINESS DEVELOPMENT, US

I’m continuously impressed with ZoomRx’s commitment to innovation and leveraging technology to drive the success of pharmaceutical clients. What makes it so different is the ability to combine senior industry expertise with scalable teams and technology solutions for impactful results delivered in a nimble way.

Subhashini Balasubramanian

MANAGER, VISUAL DESIGN - MARKETING, INDIA

The culture of ZoomRx is everything that makes us different. We consistently uphold our core values, which are evident in our daily work. After seven years with the company, I can totally attest to this. Flexible work hours and other employee benefits further distinguish us and make us different from the rest.

What is the work culture at ZoomRx?

ZoomRx has a collaborative, high-performance culture where ownership, initiative, intellectual curiosity, and continuous learning are highly valued. Employees are encouraged to contribute beyond their immediate role, regardless of tenure, and work closely with product and AI teams. Leadership is transparent, with regular all-hands sessions where even early-career employees are part of the broader business conversation.

Does ZoomRx offer flexible work arrangements?

ZoomRx offers flexible work arrangements that vary by location and role. In India, our Chennai, Pune, and Gurugram teams follow a flexible hybrid model, giving employees the freedom to balance in-office collaboration with remote work and choose the days that work best for them in coordination with their team. In the US, employees work remotely and also have access to coworking spaces through Industrious or Regus, providing the flexibility to work from a professional office environment when desired.

What career growth opportunities exist at ZoomRx?

Growth at ZoomRx is driven by capability and initiative, not tenure. Early career hires are embedded in real client work from day one and can progress from analyst to consultant, project leader, and strategic client partner based on performance.

Does ZoomRx hire people without life sciences experience?

For many early-career roles in India, life sciences experience is not required - ZoomRx invests in teaching the pharma domain to people with strong analytical thinking, curiosity, and adaptability. In the U.S., roles are generally more senior and life sciences domain experience is typically expected. Across both markets, AI curiosity and adaptability are increasingly valued.

This is what building a career at ZoomRx looks like.

Here's what our values look like in practice - through the work, the people, and the experiences of every employee who've built their career with us.

Our culture